Blue Heeler Film Festival
The annual Blue Heeler Film Festival short film competition creates opportunities to regional and rural creatives. I had received a scholarship through the Muswellbrook Shire Council to work on the creative team for the 2019 launch, assisting in event coordination and design collateral. They were experiencing a reduction in film submissions from previous years and required a website update to improve usability.
Under the restrictions of utilising the same website platform and current branding, the result of this is a minimalistic design and usability improvement. I made further improvements to the website to place-hold pending the 2020 launch. We improved submissions from 17 to 130.