Brand Identity, Digital Design

SmartPlay is a consultancy agency specialising in the field of fun technology, aiming to encourage fun data through space activation and human centred design solutions. The SmartPlay team required a brand identity and digital solutions to position company and give it voice. As a part of the smart city scheme in Newcastle, the identity needed to speak to the tech community and represent their core beliefs. 
The brand identity included a clean logo design acting as a symbol for growth, data and the city, color specs, an instagram strategy and collateral to use across the platform. Coupled with a website build that showcases smart projects with streamlined usability for the content manager to regularly update when need be.
Role: UI Designer, Brand Identity
Timeline: 6 weeks (2019)
Software: Ai, Squarespace
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